What do you want to achieve with your website? Do you want to increase sales, generate leads, or build brand awareness? Once you know your goals, you can start to develop a strategy to achieve them.
Who are you trying to reach with your website? What are their needs and interests? Once you know your target audience, you can start to create content that will appeal to them.
What are other businesses in your industry doing with their websites? What are they doing well? What could they be doing better? By understanding your competition, you can start to develop a strategy that will set you apart.